All the focus is on money with very little focus on what generates the money. It is called the “GOLLUM Effect” and most owners spend all their time counting what is there and not what could be there. If you don’t measure don’t bother having a Vision and Mission statement.
It is the manager’s responsibility to monitor how you are performing against expected standards. If you cannot establish your position against targets and goals set it will affect business operations severely. Not measuring will impact on other functions of business such as:
- Budget control
- Decision making
- Efficiency in the workplace
- Morale and motivation
- Corrective action
- Long term planning and strategic goals
Not measuring processes and performance impacts directly on the quality of the business. Money is lost through these inefficiencies and it becomes impossible to establish or maintain a budget. Not having measurements in place often is the main cause of incorrect budgeting and managers are left to deal with the imbalances.
Measuring delivers most of the input required when important decisions are to be made. Not having a history of performance to refer to leads to incorrect decisions that can destroy your business.
At the end of the day business is about money and if poor decisions are taken it will lead to some form of revenue loss. Thumb sucking is for newborns and not for experience businessmen.
Without measurement efficiency in the business will decline over a period of time and eventually catch up with you. So many businesses are content not to measure and when the ceiling is splattered with dark brown matter the first reaction is how come this happened so suddenly. It is merely a matter of build up over a period of time and warning signals went undetected because there is no measurement in place.
With no measurement in place it becomes very difficult for the manager to motivate his team. There is total lack of direction and the goal post seems to move around all the time. In cases like this you will normally find that morale and staff turnover is very high.
Noticeable in the workplace is the complacency of workers who feels that they must slog through the same process every day and there job will be secured. If management is content with this then it must be alright.
It is difficult for management to take corrective action on important matters and 90% of the time it will end up in killing fires. With no clear standard established through measurement nobody will know if the action taken is an improvement on the current situation and all that is left is the hope that things will improve.
Long term strategies and goal setting is totally dependable on history and the standards that were established within the organization. Without these standards setting strategies in place becomes very difficult.
There is only one benefit from measuring and that is that you always know what you are doing and where you are standing in relation to targets and goals.